- Initial requirements capture
- User needs definition and translation to design inputs
- Product Idea generation and design visualisation
- Concept generation, form factor development, assessment and selection
- Rapid prototyping and demonstrative model generation
- Proof of concept testing and assessment
- Design and product research
- Intellectual property generation and assessment
- Early technical feasibility assessment
- Technology, device platform development and concept exploration
- Competitor landscaping and evaluation
- Iterative concept development and refinement